1. ADR: Average Daily Rate
ADR tells you the average amount guests paid for each room that was sold.
For example, if a 100-room hotel sells 60 rooms and generates ₦6 million in room revenue:
₦6,000,000 ÷ 60 = ₦100,000 ADR
This means the hotel sold each occupied room for an average of ₦100,000. Note that ADR only considers rooms that were actually sold.
2. Occupancy Rate
Occupancy tells you how full your hotel is.
If your hotel has 100 rooms and 60 are occupied: Occupancy = 60%.
But occupancy alone doesn't tell you whether the hotel is making money. A hotel can be 90% occupied and still be less profitable than a hotel operating at 60% occupancy if its room rates and operating costs are very different.
3. RevPAR: Revenue Per Available Room
RevPAR combines your room rate and occupancy into one metric.
If ADR is ₦100,000 and occupancy is 60%: ₦100,000 × 0.60 = ₦60,000 RevPAR.
You can also calculate it as: Total Room Revenue ÷ Total Available Rooms.
RevPAR is useful because it tells you how effectively your available room inventory is generating revenue.
4. TRevPAR: Total Revenue Per Available Room
RevPAR only considers room revenue. TRevPAR considers the hotel's total revenue—including rooms, restaurant, bar, laundry, spa, events, and conference facilities.
If a hotel generates ₦6 million from rooms, ₦2 million from its restaurant, ₦500,000 from laundry, and ₦500,000 from its spa (Total = ₦9 million) with 100 available rooms:
TRevPAR = ₦90,000
5. GOPPAR: Gross Operating Profit Per Available Room
Revenue isn't profit. A hotel can generate millions of naira in revenue while spending most of it on diesel, electricity, salaries, food, maintenance, and operating expenses.
This makes it useful for understanding the relationship between hotel revenue and operating efficiency.
6. CPOR: Cost Per Occupied Room
CPOR measures how much it costs to service an occupied room (housekeeping, laundry, amenities, electricity, water, breakfast, cleaning supplies).
If a hotel spends ₦1.2 million servicing 60 occupied rooms: CPOR = ₦20,000.
7. ALOS: Average Length of Stay
ALOS tells you how long guests typically stay.
If 100 bookings generate 300 room nights: ALOS = 3 nights.
8. LOS: Length of Stay
LOS is simply the number of nights an individual guest stays. A guest who checks in Monday and checks out Friday has a LOS = 4 nights.
9. Booking Pace
Booking pace measures how quickly rooms are being booked before the arrival date compared to previous years or periods.
10. Pickup
Pickup measures how many new reservations were added during a particular period (e.g. adding 12 new bookings overnight).
11. Cancellation Rate
12. No-Show Rate
A no-show is a guest who makes a reservation but never arrives. Tracking no-shows helps hotels review booking policies and pre-payment requirements.
13. Walk-In Rate
Measures spontaneous demand from walk-in guests versus advance bookings.
14. Rack Rate
The official published room price before any discounts or corporate rates.
15. BAR: Best Available Rate
The best unrestricted publicly available rate for a particular room and date.
16. Yield & 17. Revenue Management
Selling the right room to the right guest at the right price through the right channel at the right time.
18. ADR Index, 19. RevPAR Index (RGI), & 20. Occupancy Index
Benchmarking metrics that compare your hotel's performance against the competitive local market. An RGI above 100 indicates market leadership.
21. House Count, 22. OOO (Out of Order), & 23. OOS (Out of Service)
Operational indicators that inform housekeeping, maintenance, and front desk inventory availability.
24. Average Lead Time, 25. Repeat Guest Ratio, & 26. Channel Mix
Understanding advance booking windows, guest loyalty, and acquisition channel commissions.
27. The Metric Many Hotel Owners Forget: Profitability
High occupancy + high revenue can still equal low profitability if expenses are uncontrolled.
Diesel, electricity, salaries, laundry, food, maintenance, and commissions can eat into room revenue quickly.
Why These Numbers Matter
The numbers tell different parts of the same story. A modern hotel management system like Staynaija automatically calculates and presents these metrics in a unified executive dashboard.
Staynaija helps hotel owners understand what is happening to their business in real time, connecting occupancy, cashiering, and operational metrics into one central operating system.